Potted Herb Sleeves

Overview

The client wanted to update their existing potted herb sleeve. Their logo had a very dated feel to it and the sleeve was very basic. They requested that I keep the lettuce icon from their existing logo, but gave creative license on all other aspects of the logo and package. In addition to the redesign, they also wanted to have a dedicated sleeve for their “Basil Pot” plants, and a generic “Herb Pot” sleeve for all of their other potted herb varieties.

A strong typeface was chosen to freshen up the logo. Switching up the logo from green to black makes it catch the eye and helps it from getting lost in the green foliage of the herbs. I took the lettuce icon from their original logo, added some color and tessellated it in the background. Bringing that pattern in to the design and swooping it up to the top, frames the herbs and finishes the package presentation.

Creative Rolls

• Visual Identity & Branding
• Graphic Design
• Package Design
• Art Direction
• Logo Design
• Layout
• Prepress