Herb Packaging Promotional Primer

Overview

The need arose for one comprehensive literature piece that covered all aspects of the fresh herb packaging options available to our customers. Calling these folded booklets “Primers”, they served to lay the groundwork and set the stage for the sales team to educate our customers and give them baseline knowledge about the packaging options they had.

Working closely with the CEO and following their direction, I worked on all aspects of this primer. I created packaging prototypes by hand for use in the photoshoots including artwork for packaging samples and retail display boxes. I organized and photographed several on-location and in-studio photoshoots, buying needed supplies, traveling to the shoot locations, staging the scenes, etc. Using the supplied copy, I worked on the layout, edited the photos, and set up the files for printing and finishing.

Creative Rolls

• Graphic Design
• Package Design
• Editorial Design
• Layout
• Prototyping
• Studio & On-Location Photography
• Photo Editing
• Prepress