Hershey’s Seasonal
Reese’s Pieces Bags

Overview

Hershey’s was looking for a new supplier for their seasonal Reese’s Pieces packaging. Working with Hershey’s Creative team, I was tasked with taking their existing artwork and modifying it for print on our press. A very high degree of accuracy was needed to match the new packaging to the existing packaging that was already in stores.

Modifying the artwork to print on our press included editing the artwork’s size to match the available print repeats as well as matching custom drawdowns to the trademarked “Reese’s Orange” color. There were also minor edits to the ingredients and nutrition facts. Following stringent quality standards set in place by Hershey’s, all edits were made and approved. I then started trapping the artwork and other prepress procedures. I also performed a press-side quality inspection on the initial print run to confirm that print quality and color accuracy was achieved.

Creative Rolls

• Layout
• Artwork Modification
• Prepress
• Press Check & Quality Assurance