Large Format
Arena Graphics

Overview

I was tasked with redesigning all of the in-arena and in-stadium signage at Nationwide Arena, Fenway Park, and Jet Blue Park to better reflect new branding and marketing initiatives. This involved a wide variety of large format graphics, including static printed pieces, digital LED signs, and completely digital assets that were edited in to the live broadcasts. Each of these displays had their own specific sizes, print requirements, and guidelines.

To ensure that the new signage was consistent across all three venues, I worked closely with each locations marketing manager and the signage manufacturers to ensure that the new designs were feasible and met all technical requirements.

Wherever possible, I worked with the motion graphics team to add animations to add visual interest and engagement to the new signage. This was especially effective for the digital LED signs at Nationwide Arena, where I was able to create dynamic glass shatter effect that would reveal the company logo and messaging.

Creative Rolls

• Illustration
• Graphic Design
• Art Direction
• Prepress
• Brand Development
• Layout