Fresh Cut Veggie Packaging

Overview

Entering into the prepared food segment, my client needed a bold, lively design to launch their pre-cut vegetables in the market. Having a package that would stand out in the produce section of the grocery store and would likewise be recognizable to the consumer was critical for a successful product launch.

The main elements were designed to be consistent across multiple varieties of vegetables and provide a cohesive look that spans across the entire product line. Each different vegetable has a secondary color that corresponds with the color of the vegetable inside and a simple recipe on the back.

Creative Rolls

• Visual Design & Branding
• Graphic Design
• Package Design
• Art Direction
• Layout
• Prepress