Prograde
Grout Bags

Overview

Prograde Disposable Grout Bags are a stand-alone spin-off product targeting users ranging from contractors and wholesalers in the masonry and construction industries to weekend warriors tackling DIY projects.

The simple yet bold branding was needed to appeal to a wide audience and span across packaging used for both retail and wholesale. A bright yellow and royal blue color scheme was chosen for optimum visibility and contrast. This not only helps the product stand out at retail but also makes it easy to spot while on the job site. Both horizontal and vertically stacked versions of the logo were drawn to accommodate different use cases and packaging formats.

Grab-and-go “headers” were chosen for both ease of displaying at retail and efficient use while on the job. The branding was carried through to the corrugated boxes used for shipping as well as by bulk users such as commercial masons and contractors.

Creative Rolls

• Visual Identity & Branding
• Logo Design
• Package Design
• Prototyping
• Prepress