Envelope Style Herb Packaging

Overview

Specializing in fresh-cut herbs, my client was looking for packaging that reduced the amount of plastic they were using (opposed to a traditional clamshell package) and that was quicker and easier to use while loading their herbs.

A small rectangular bag was developed that opened on the long side much like an envelope with an adhesive strip to seal the bag closed. Having the opening on the long side reduced the time it took to load the herbs into the package the herbs by 70%.

The design had to be flexible enough to work across multiple sizes of bags as well as accommodate numerous different types of herbs. A simple black and white color scheme was chosen to contrast against the green herbs.

Creative Rolls

• Visual Identity & Branding
• Graphic Design
• Package Design
• Art Direction
• Layout
• Prototyping
• Prepress