Herb Clamshell Packaging

Overview

After stagnant sales, my client’s old packaging needed a redesign. Their old packaging obstructed the view of the herbs and did not do enough to differentiate between herb varieties.

Packaging that showcased the fresh herbs and offered a way to quickly differentiate between herb varieties was needed to help consumers select the correct herb. A clamshell package was chosen, giving the customer a 360-degree view of the fresh cut herbs inside. An easy-to-follow visual hierarchy on the front was established where the herb name was put front and center. Each herb has a different colored background to make them easily identifiable on the shelf and at a distance.

Creative Rolls

• Graphic Design
• Package Design
• Art Direction
• Layout
• Prototyping