Pigtails & Dandelions

Overview

Pigtails & Dandelions is a modern apothecary offering small-batch homeopathic and natural herbal remedies, such as skincare products, bath and body items, and essential oils. Pigtails & Dandelions, aside from the single boutique brick and mortar location, often have small pop-up locations at local farmer’s markets and bazaars.

A hand-written-looking logo was chosen to help emphasize the handmade nature of the products. To balance out the logo typeface, a modern sans-serif type was chosen for the tag line. A dandelion cypsela (the little floaty seed) was incorporated into the ampersand and used as a secondary branding element such as the vinyl decals in the storefront windows, leterpressed into the business cards, and in the background of the product labels. Both horizontal and vertically stacked versions of the logo were drawn to accommodate different use cases and packaging formats.

Creative Rolls

• Visual Identity & Branding
• Logo Design
• Style Guides
• Prototyping
• Package Design
• Collateral
• Prepress